Travel the World through Posters

Whether you're a seasoned traveler or prefer the comfort of an armchair, the world of 2024 feels familiar and easily accessible. However, this wasn't always the case. Until the mid-20th century, the majority of people had never ventured beyond their own country, let alone explored the wider world. Travel was confined to books and the realm of imagination. With the emergence of jet engines and cruise ships, distant places became more enticing, and nothing conveyed this allure more than the pure artistry of travel posters. These posters transformed the unknown into something recognizable and turned the familiar into something mysteriously new.

Travel posters stirred a longing for uncharted destinations and a nostalgic yearning for places visited long ago. From the early days, skilled poster designers excelled at crafting captivating new worlds, effectively shrinking our perception of the globe. Whether admiring a 19th-century travel poster or one from the 21st century, we remain entranced by the countless wonders the world continues to unveil.

Check IVPDA'S webiste to visit the latest exhibition